Best Practices for Hiring Young Women: A Must-See for the Nightlife Industry

Current Situation of the Employment Market

In recent years, the economic environment in Thailand has changed, affecting the demands of job seekers in the nightlife industry. Consequently, a different approach is now necessary to reach potential candidates.

Increase in Average Salary

In the latest economic scenario in Thailand, not just in the nightlife industry, we have witnessed an increase in the average salary. This has led to a decrease in women choosing night work merely to earn enough for their families.

Night Work for Extra Income

With the economic prosperity, many women choose night work in their free time or work fewer hours to earn additional income for personal expenses or daily living costs.

Characteristics and Demands of Young Women

For young women, making money is of utmost importance. They desire flexible working conditions and an environment where even inexperienced individuals can feel comfortable starting their jobs.

Short-term Work

Many young women prefer working short-term rather than long-term. Therefore, opportunities and environments that enable them to become immediately effective are essential.

Appropriate Use of Job Posting Media

There are various options for job postings, such as social media, using modeling agencies, referral hiring, or online job posting websites.
Choosing the right media is crucial, but using only one channel is not enough. We need to use multiple channels for the best hiring results. Here are the pros and cons of each method:

Using Social Media

Sharing job information through social media like Facebook, Instagram, and Twitter allows direct access to specific groups or followers.
Generally, using social media is cost-free, but it has the following disadvantages:
Information Dissemination: Job information on social media can be scattered across various groups or pages, making it difficult for job seekers to find suitable positions.
Limited Reach: Access is confined to known groups or pages, limiting the scope of reach.

Using Modeling Agencies

Modeling agencies, or agents, play a role in connecting women interested in night work with stores seeking such employees. This is a type of job referral service where the agency coordinates between women and the stores.
If the agency has many women willing to work, the hiring process can be expedited. However, it has the following disadvantages:
Limited Access: Agencies connect only with women associated with them, limiting the number of accessible candidates.
Salary and Engagement Issues: When agencies are involved, stores pay women's salaries with a fee deducted for the agency, which may reduce women's income and decrease job engagement.

Referral Hiring

Hiring through existing employees or through referrals is another method. It has the following advantages:
Safety and Trust: Working in a store where acquaintances are already employed provides a sense of security for new employees.
Low Cost: This hiring method reduces the store's recruitment expenses.
Employee Engagement: If employees don't have enough engagement, they may not want to recommend their acquaintances, so increasing staff motivation is important.

Using Online Job Posting Websites

Posting job information on online job posting websites is an effective way to reach a wide range of women.
The advantages and disadvantages are as follows:
Posting Costs: Usually, there are costs associated with job postings.
Wide Reach: Advertising on websites allows access to internet users of various attributes.
Advertising Efficiency: Some websites offer advertising while gathering personnel, increasing the effectiveness of reach.
Engagement: Not going through agencies means full salaries are paid to women, enhancing job engagement.

Using the MangoJob Job Posting Website

Using the MangoJob website has many advantages.
MangoJob does not incur posting or usage fees.
Furthermore, not going through agencies increases women's income and helps enhance job engagement, leading to improvements in referral hiring.
The hiring process can be comprehensively improved from online to offline without any cost.

Creating Attractive Job Advertisements

Whether offline or online, creating compelling job advertisements is extremely important.
Providing accurate and relevant information to the target women can help address any doubts or concerns they might have before starting the job.

Emphasizing Key Points

Highlighting aspects such as salary, working hours, and various benefits offered to applicants is appealing.
Especially for the younger demographic, emphasizing flexible work schedules and the desired salary range can be effective in attracting their attention.

Creating a Trustworthy Work Environment

Promote a safe work environment and support systems that enable even inexperienced individuals to start working confidently.
Using specific examples or quotes from existing employees is a good way to communicate the atmosphere and culture of the workplace.

Using Images and Copywriting

Utilize visually appealing images, such as photos of the shop or employees, to convey the workplace atmosphere.
Use concise and impactful advertising copy to attract the attention of job seekers.

Conclusion

Success in the nightlife industry starts with correctly reaching and responding to the needs of the target women. Understanding what these women want is crucial.
Using various channels such as social media, modeling agencies, referral hiring, and online job posting websites helps in reaching a wide range of target women and attracting their interest through engaging job advertisements.
Especially using online job posting sites like MangoJob, which are cost-effective and can reach a wide range of women, helps increase women's engagement and improve referral hiring.
Ultimately, for business owners, enhancing recruitment strategies comprehensively and leveraging the strengths of each channel becomes the key to success in the nightlife industry.